Digital marketing has become a must-have tool for small and medium-sized businesses. A digital strategy is crucial for companies who aim at meeting the competitive challenge in a saturated market.The need to invest in digital marketing is even stronger for small businesses. They have to compete and optimize their investments in digital marketing and communication ...

The Digital Marketing Strategy is an integral part of the business’ e-commerce strategy. The digital platforms and channels of communication and promotion of products and services. Therefore, they have to be linked to a strategy, with clear objectives and a well-detailed plan of actions. SETTING DIGITAL STRATEGY GOALS At UPQODE, we help our clients in ...